The 10 most common press release mistakes — and how to fix them

Writing a good press release isn’t rocket science, but there are some important rules to follow and mistakes to avoid if you want to increase your chances of scoring publicity. I became all-too-familiar with these mistakes in my first newspaper gig. Part of my job involved taking press releases and turning them into listings or briefs […]

Read More

Media Relations 101: A ridiculously detailed guide to writing a good press release

Chances are you probably understand the value of good press. Otherwise you wouldn’t be here trying to find out how to write a good press release. It’s true — the press can be your best friend. Or, it can be that hot guy (or girl) in high school who ignored you. The difference depends largely on […]

Read More

Press Release for author Susan Ravagni

FOR IMMEDIATE RELEASE LOCAL WOMAN SELF-PUBLISHES FIRST BOOK, “I’M JUST A GIRL”; BOOK IS NOW AVAILABLE IN 12 INDEPENDENT BOOKSTORES AND AMAZON.COM; BOOK SIGNING TO BE HELD ON DEC. 13 Wilmington, Mass. Dec. 5, 2009—Wilmington resident Susan Ravagni has self-published her first book, the medical mystery adventure “I’m Just a Girl,” through Dog Ear Publishing. […]

Read More