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The 10 most common press release mistakes — and how to fix them

Writing a good press release isn’t rocket science, but there are some important rules to follow and mistakes to avoid if you want to increase your chances of scoring publicity. I became all-too-familiar with these mistakes in my first newspaper gig. Part of my job involved taking press releases and turning them into listings or briefs […]

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Media relations 101: Tips for a successful interview with the press

Good publicity is literally something you can’t buy. And an interview with a member of the press is one of your main gateways to good publicity. The problem? When conducting an interview, there’s always the risk that your words will be misconstrued, taken out of context, or used against you to mean something other than […]

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Media Relations 101: A ridiculously detailed guide to writing a good press release

Chances are you probably understand the value of good press. Otherwise you wouldn’t be here trying to find out how to write a good press release. It’s true — the press can be your best friend. Or, it can be that hot guy (or girl) in high school who ignored you. The difference depends largely on […]

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Press Release for author Susan Ravagni

FOR IMMEDIATE RELEASE LOCAL WOMAN SELF-PUBLISHES FIRST BOOK, “I’M JUST A GIRL”; BOOK IS NOW AVAILABLE IN 12 INDEPENDENT BOOKSTORES AND AMAZON.COM; BOOK SIGNING TO BE HELD ON DEC. 13 Wilmington, Mass. Dec. 5, 2009—Wilmington resident Susan Ravagni has self-published her first book, the medical mystery adventure “I’m Just a Girl,” through Dog Ear Publishing. […]

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Bio for songwriter Sydaiya Rehema

Meet Sydaiya Rehema, a 25-year-old songwriter/producer from Boston whose fierce ambition is matched only by her talent. Rehema has the vocal chops to be a successful singer in her own right, but prefers to remain behind the scenes and pen hits for other vocalists. “I’ve never had a desire to be in front of the […]

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Bio for R&B singer Dario Starks

Listen to up-and-coming singer Dario Starks and you might think he’s a battle-tested r & b veteran. Though the 23-year-old Brockton, Mass. resident has yet to amass a lengthy list of album releases, he boasts rare talent and innate musical sensibilities that lend him the polished sound of a ready-made star. Like many r & […]

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