Good publicity can be invaluable. There’s nothing like having newspapers, magazines, websites and TV outlets broadcast your ideas and tell your story to the world. Good publicity boosts your credibility and commands attention, much more than a paid advertisement ever could.
But how do you get the press to notice you?
How do you write press releases that actually result in articles, not editors clicking the ‘delete’ button or tossing your release in the trash?
What’s the difference between a story that will interest a journalist and a dud?
How should you conduct yourself during an interview?
And why won’t the press stop ignoring you?
The problem is simple. Most people don’t know the rules of journalism. They don’t know how journalists think, and they don’t know what information journalists want. They have a great story to tell, but they don’t know how to translate that ‘great story’ into something a journalist will actually consider newsworthy.
That’s where I come in.
As a journalist with more than a decade of experience in the field, I’ve received stacks upon stacks of press releases and conducted hundreds of interviews with celebrities, government officials, business leaders and everyday people. I’ve written hundreds, possibly even thousands, of articles. I’ve told stories about people from all walks of life. And I can answer your questions about how to get journalists to take notice and tell your story.
I’ll teach you the rules of journalism and explain how to tell your story in terms a journalist will care about.
I’ll give you an insider’s viewpoint on how, exactly, to generate publicity for yourself. I’ll teach you how to effectively interact with the media from first contact to follow-up.
I’ll explain how newsrooms work, what information editors and writers want, and how to write a press release that results in news coverage — not eye rolls, disinterest and immediate deletion.
To arrange a PR consultation, please fill out the form below. You can also check out my PR advice section for in-depth tips on generating good publicity.