Grinding hard or hardly grinding? An introduction to rap music marketing

Jay-Z

Behold, a rap marketing genius.

Confession: I got tired of rappers spamming links on Twitter as the basis of their “promotional strategy,” realized there’s a lack of know-how about marketing in the indie rap world and decided to write this marketing guide.

I’m by no means a marketing “expert” (if such a thing really exists), but I have learned a great deal about the subject as a freelance writer required to market myself to get work and as a music journalist on the receiving end of marketing from artists for nearly 10 years, and I hope to share some of that knowledge in this series. While the info will be geared towards rappers, it applies to most endeavors that require self-promotion.

In this first installment, I’ll lay out a brief overview of marketing and explain the difference between effective and ineffective marketing. Future posts will include information about branding, press materials, using social media effectively, improving the quality of your music, building relationships, staging better live shows, grinding in the streets instead of talking about grinding in the streets, and much more…continue reading at Rap Rehab.

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