4 things I noticed at the Drake vs. Lil Wayne concert

drakevslilwayneI already wrote a review of the Drake vs. Lil Wayne tour, which stopped at the Xfinity Center in Mansfield Monday night, but here are a few thoughts and observations from the concert that didn’t make that review:

Best concert ever? When I searched the #DrakevsLilWayne hashtag on Twitter I saw an alarming number of people say this was the best concert they had ever been to. And my response to those people is: You need to attend more concerts. Yes, this was a good show, and Lil Wayne in particular brought his A-game. But the best concert ever? Please. Both artists have staged better concerts individually. Drake’s Club Paradise tour in 2012, for example, far outdid anything he offered up on Monday night. And I understand that the two rappers together pack an extra punch and fans were excited to witness the dynamic duo in action, but with cheesy video game graphics, a show full of stops and starts and Drake’s drowsy new material, this was far from the Kanye West pinnacle of live performance….continue reading at Rap Rehab.

Review: Young Money label the winner in Drake vs. Lil Wayne tour

 

drake-wayneMANSFIELD – Rap stars Drake and Lil Wayne played adversaries at the Xfinity Center Monday night, rattling off hits and trading comedic put-downs in a battle for “immortality” and the title of “greatest rapper in the world.” The Drake vs. Lil Wayne tour featured multiple rounds of competition, a smartphone app for fans to download and cheesy graphics that turned the two megastars into video game characters.

 

For just over two hours, the hitmakers alternated 15-minute sets, shared the stage for a song-for-song battle and unleashed their best material during a final round before they united for a series of joint hits while fireworks and flames danced behind them. Then Lil Wayne was declared “the winner” (rightfully so), Drake sang Lil Wayne’s praises as the “greatest rapper to ever do this” and the charade was over.

Yes, the competition may have been a smart way to spin a co-headlining tour and get a video game maker on board for a sponsorship. And it was fun to see Drake and Wayne as fake foes. But their matching Young Money chains said it all – Drake is the flagship star of Weezy’s Young Money Entertainment, and their allegiance is clearly to one another…continue reading at The Sun Chronicle.

Drake vs. Lil Wayne: Will competition bring out the best in rap’s dynamic duo?

 

drake-lil-wayneThe Drake vs. Lil Wayne tour is billed as a competition between the two rap superstars, complete with its own smartphone app for fans to download.

According to reviews of the tour – which stops at the Xfinity Center in Mansfield on Monday – the rappers alternate 15-minute sets on stage, dropping hits and trading jokes and jabs at each other. At the end of it all, fans vote for the “winner” via an app that features digitized likenesses of Drizzy and Weezy.

Sure, the competition is an interesting way to liven up a co-headlining tour and promote an app that will undoubtedly be used for some money-making purpose in the future. It turns Drake and Wayne into virtual superheroes, which probably isn’t that far from how fans see them anyway. It incorporates the concept of battling, something that has always been a key component of hip hop. And it’s tailor-made for our current era, when concertgoers are typically glued to their smartphones.

But let’s not kid ourselves – Drake and Wayne may be playing adversaries for the purpose of this tour, but in reality, they’re on the same team (literally, Cash Money Records) and function more like a dynamic duo…continue reading at The Sun Chronicle.

Grinding hard or hardly grinding? An introduction to rap music marketing

Jay-Z

Behold, a rap marketing genius.

This is part 1 of a multi-part series about rap music marketing.

Confession: I got tired of rappers spamming links on Twitter as the basis of their “promotional strategy,” realized there’s a lack of know-how about marketing in the indie rap world and decided to write this marketing guide.

I’m by no means a marketing “expert” (if such a thing really exists), but I have learned a great deal about the subject as a freelance writer required to market myself to get work and as a music journalist on the receiving end of marketing from artists for nearly 10 years, and I hope to share some of that knowledge in this series. While the info will be geared towards rappers, it applies to most endeavors that require self-promotion.

In this first installment, I’ll lay out a brief overview of marketing and explain the difference between effective and ineffective marketing. Future posts will include information about branding, press materials, using social media effectively, improving the quality of your music, building relationships, staging better live shows, grinding in the streets instead of talking about grinding in the streets, and much more…continue reading at Rap Rehab.

Concert review: Beyonce and Jay Z are ‘flawless’ in Foxboro

beyonce jay zFOXBORO — Two-and-a-half hours, more than 40 songs and too many wardrobe changes to count. Music’s reigning supercouple Jay Z and Beyonce delivered an eye-popping, breathtaking show at Gillette Stadium Tuesday night that raised the bar for joint tours — and tours in general.

It was a concert that featured lengthy dance interludes, video snippets of the pair’s gangster non-movie “Run,” audio segments about feminism and a lengthy barrage of hits.

Their songs frequently blended together and sometimes worked in momentary riffs by artists ranging from Michael Jackson to the Notorious B.I.G. Visually and sonically, no detail was neglected…continue reading at The Sun Chronicle.

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