Grinding hard or hardly grinding? An introduction to rap music marketing

Jay-Z
Behold, a rap marketing genius.

This is part 1 of a multi-part series about rap music marketing.

Confession: I got tired of rappers spamming links on Twitter as the basis of their “promotional strategy,” realized there’s a lack of know-how about marketing in the indie rap world and decided to write this marketing guide.

I’m by no means a marketing “expert” (if such a thing really exists), but I have learned a great deal about the subject as a freelance writer required to market myself to get work and as a music journalist on the receiving end of marketing from artists for nearly 10 years, and I hope to share some of that knowledge in this series. While the info will be geared towards rappers, it applies to most endeavors that require self-promotion.

In this first installment, I’ll lay out a brief overview of marketing and explain the difference between effective and ineffective marketing. Future posts will include information about branding, press materials, using social media effectively, improving the quality of your music, building relationships, staging better live shows, grinding in the streets instead of talking about grinding in the streets, and much more…continue reading at Rap Rehab.

Concert review: Beyonce and Jay Z are ‘flawless’ in Foxboro

beyonce jay zFOXBORO — Two-and-a-half hours, more than 40 songs and too many wardrobe changes to count. Music’s reigning supercouple Jay Z and Beyonce delivered an eye-popping, breathtaking show at Gillette Stadium Tuesday night that raised the bar for joint tours — and tours in general.

It was a concert that featured lengthy dance interludes, video snippets of the pair’s gangster non-movie “Run,” audio segments about feminism and a lengthy barrage of hits.

Their songs frequently blended together and sometimes worked in momentary riffs by artists ranging from Michael Jackson to the Notorious B.I.G. Visually and sonically, no detail was neglected…continue reading at The Sun Chronicle.

Before and after of a bio for pop/R&B singer Ebon Lurks

Before-After-GraphicThis is a bio I recently rewrote for a talented young artist named Ebon Lurks. If you need help with your bio or other written materials, shoot me an email or send me a message through my contact page.

BEFORE:

Born on Feburary 18th 1996 in Muskogee Oklahoma, Ebon Lurks didnt have a typical childhood. When Ebon was just two, he lost both parents tragically. Following the untimely death of his mother and father Ebon and his younger brother Malek moved to Tulsa to be closer to family. Their grandmother Hattie and her daughters Tammy & Heidi raised the boys as their own. The family has survived the loss but has never forgotten the void. Continue reading

My philosophy of life courtesy of Damon Dash

“My win is to never in life have a boss. To always be free to say what I want. To be able to empower the people I love. That’s my dream. My dream is to make the money without selling out. Anything else is a loss to me. Somebody might say ‘If somebody pays me $100 million to be a slave, then I won.’ That would be a loss to me. But it’s about perspective. I’m looking at it through a completely different lens than most people, because most people that judge me have jobs. Entrepreneurs don’t do that. And again, I don’t judge you for that. You’ve never been free.” -Damon Dash (1:09:11)

How to create a freelance writing schedule that boosts your productivity

calendar-book

As a freelance writer, it’s easy to start the day with lofty goals, only to find that by dinnertime all you’ve done is catch up with fifth-grade BFFs on Facebook, play with your cat and write a half-baked outline of a piece you were hoping to finish.

That’s where a schedule comes into play.

As much as freelance writing is about freedom and writing award-winning articles in your pajamas, it’s also about discipline and structure. And it all begins with your schedule.

Having a daily schedule that outlines what you’re supposed to do at specific times — and sticking to it — is how you become a productive, powerful freelance force to be reckoned with. So here are some tips for creating a freelance writing schedule that will help to boost your productivity:  Continue reading